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News

Tips For Making Door Drops A Success

February 10, 2012

Since 2004 when Facebook was launched there has been a massive growth in budget allocation to digital marcomms and a huge increase in the number of agencies supplying it, swamping consumers with 24/7 messaging from the ether to get their buying attention. The pendulum is swinging the other way a bit now. Recent research is [...]

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Free Door Drop Seminars

January 20, 2012

If you want to find out how to organise your door drops more efficiently, and how to use SMART-Drop to target your door drops, take advantage of this FREE offer from GI Solutions Group.

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Important News for Promotional Agencies and their FMCG Clients

November 23, 2011

“The difficulty lies not in the new ideas, but escaping from the old ones.”  John Maynard Keynes* The Letterbox Consultancy (TLC) developed SMART-Drop™, the door drop targeting system, in conjunction with LinkDirect and formally launched the service in May 2010. Since then, many users have tested and rolled out SMART-Drop™ campaigns and as a result, [...]

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Door Drops – The Unsung Hero of DM

August 5, 2011

The direct marketing production house and database marketing services provider, GI Solutions Group, have recently published the third issue of their Engage magazine which has a front cover story

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Olympic First for SMART-Drop

June 28, 2011

When SMART-Drop won a contract from Surrey County Council to door drop properties in their area with news of the Olympic Cycling Time Trials and Road Race, little did we think that we would become an Olympic Winner!

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Re-defining the SMART-Drop Message

June 8, 2011

Just about a year ago, we posted a news article on this website which identified that some of our competitors appeared a little confused by the sub postal sector targeting and distribution proposition provided by SMART-Drop. A year on, we once again find ourselves in a situation of

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SMART-Drop Recognised as Truly Innovative

May 25, 2011

First it was businesses seeking to get maximum bang for their buck that recognised that SMART-Drop was innovative, now industry experts have awarded SMART-Drop with a major award for innovation.

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London Seminar – More Door Drop Success

May 20, 2011

Nearly 50 delegates attended the latest SMART-Drop seminar in London on May 17th and gave a big thumbs up to SMART-Drop and the door drop industry. Comments included:

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Door Drop Seminar – Last Chance Booking

May 9, 2011

Our SMART-Drop seminar at RIBA is now just a week away, so this may be your last chance to book a place at the door drop event of the year.

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Seminar 2 for 1 Offer Extended

April 27, 2011

With the Easter Weekend and the Royal Wedding Weekend giving so many people the opportunity to take an extended holiday break, we’ve received numerous calls from people who have been taken by surprise

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