News

Seminar 2 for 1 Offer Extended

April 27, 2011

With the Easter Weekend and the Royal Wedding Weekend giving so many people the opportunity to take an extended holiday break, we’ve received numerous calls from people who have been taken by surprise

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Door Drop Seminar Last 3-Days Special Offer

April 19, 2011

With just three days left to take advantage of our 2-4-1 ticker offer, don’t wait another day to book places at our May 17th SMART-Drop seminar.

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Door Drop Seminar – Grab 2 for 1 Tickets!

April 12, 2011

Time is running out to take advantage of our 2-4-1 offer for delegates registering before April 21st to attend our next SMART-Drop seminar at RIBA in London.

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New SMART-Drop Seminar for 2011

March 21, 2011

We are delighted to announce the first of our 2011 SMART-Drop Seminars that open, like last year at RIBA in Portland Place. This years RIBA seminar will be on the 17th May and we expect places to be snapped up as quickly as they were 12-months ago, so if you haven’t already registered make sure [...]

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Redemption for FMCG Coupons!

January 29, 2011

Door drops of money-off coupons have long been an important part of the marketing armoury of FMCG businesses despite the problem of malredemption. The Institute of Promotional Marketing (IPM) recognise this problem and on behalf of their members run an ongoing campaign against coupon misredemption. To validate their work the IPM recently conducted ‘mystery shopper’ [...]

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The SMART-Drop Message Continues to Be Heard

January 24, 2011

T he early months of 2011 see a number of test matrices being implemented by clients who attended the SMART-Drop seminar in Manchester last September. At the same time, several clients who conducted test activity in the Autumn of 2010,

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SMART-Drop Continues to Attract New Door Drop Users

December 11, 2010

Since our September seminar in Manchester, a wide range of clients have requested more information on SMART-Drop, some have already completed test activity and others have tests planned for the New Year! SMART-Drop continues to attract the interest of new, lapsed and existing users of the door drop medium, but for different reasons. New and [...]

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SMART-Drop Targeting

November 10, 2010

Five months on from our news item on this website about our competitors being confused, little appears to have changed. Of much greater concern to us however, is the fact that clients and prospects are being erroneously informed that SMART-Drop is

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Manchester Seminar – Another Success

October 4, 2010

Nearly 50 delegates drawn from a wide range of retailers, direct response advertisers, home improvement companies and agencies attended a SMART-Drop™ seminar in Manchester on Wednesday September 29th. A carefully structured programme saw delegates introduced to door drop independent validation methods and results, the door drop methods employed on SMART-Drop™, MOSAIC driven targeting and a [...]

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Targeted Door Drops Contribute to Campaign Successes

August 19, 2010

The DMA Door Drop Council’s 2009 Facts & Figures Report, confirms that the door drop industry continues to outshine the performance of the overall advertising community, as it has done for ten out of the last fifteen years.

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