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	<title>SMART-Drop</title>
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	<description>The Star In Targeted National Door Drop Marketing</description>
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		<title>In an increasingly virtual marketing world, is there still a place for the physical?</title>
		<link>http://www.smart-drop.co.uk/door-drops-in-virtual-world-2/</link>
		<comments>http://www.smart-drop.co.uk/door-drops-in-virtual-world-2/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 08:59:55 +0000</pubDate>
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		<guid isPermaLink="false">http://www.smart-drop.co.uk/?p=473</guid>
		<description><![CDATA[&#8220;DOOR DROPS? – that’s the printed stuff that falls on your mat – isn’t it?&#8221; &#8220;Not very ‘now’, not very ‘social media&#8217;.&#8221; &#8220;Why on earth are you doing that?&#8221; So we ask, in an increasingly virtual marketing world, is there still a place for the physical? The simple answer is YES. Indeed, there should be [...]]]></description>
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		<title>Tips For Making Door Drops A Success</title>
		<link>http://www.smart-drop.co.uk/door-drop-success-advice/</link>
		<comments>http://www.smart-drop.co.uk/door-drop-success-advice/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 17:27:09 +0000</pubDate>
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		<guid isPermaLink="false">http://www.smart-drop.co.uk/?p=425</guid>
		<description><![CDATA[Since 2004 when Facebook was launched there has been a massive growth in budget allocation to digital marcomms and a huge increase in the number of agencies supplying it, swamping consumers with 24/7 messaging from the ether to get their buying attention. The pendulum is swinging the other way a bit now. Recent research is [...]]]></description>
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		<title>Free Door Drop Seminars</title>
		<link>http://www.smart-drop.co.uk/free-door-drop-seminars/</link>
		<comments>http://www.smart-drop.co.uk/free-door-drop-seminars/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 11:09:05 +0000</pubDate>
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		<guid isPermaLink="false">http://www.smart-drop.co.uk/?p=417</guid>
		<description><![CDATA[If you want to find out how to organise your door drops more efficiently, and how to use SMART-Drop to target your door drops, take advantage of this FREE offer from GI Solutions Group. GI Solutions Group are a marketing support services company who provide clients with services that include customer insight, strategy and targeting [...]]]></description>
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		<title>Important News for Promotional Agencies and their FMCG Clients</title>
		<link>http://www.smart-drop.co.uk/news-promotional-agencies-fmcg-clients/</link>
		<comments>http://www.smart-drop.co.uk/news-promotional-agencies-fmcg-clients/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 08:32:05 +0000</pubDate>
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		<guid isPermaLink="false">http://www.smart-drop.co.uk/?p=400</guid>
		<description><![CDATA[“The difficulty lies not in the new ideas, but escaping from the old ones.”  John Maynard Keynes* The Letterbox Consultancy (TLC) developed SMART-Drop™, the door drop targeting system, in conjunction with LinkDirect and formally launched the service in May 2010. Since then, many users have tested and rolled out SMART-Drop™ campaigns and as a result, [...]]]></description>
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		<title>Door Drops &#8211; The Unsung Hero of DM</title>
		<link>http://www.smart-drop.co.uk/door-drops-hero-dm/</link>
		<comments>http://www.smart-drop.co.uk/door-drops-hero-dm/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 15:07:24 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.smart-drop.co.uk/?p=393</guid>
		<description><![CDATA[The direct marketing production house and database marketing services provider, GI Solutions Group, have recently published the third issue of their Engage magazine which has a front cover story ‘Door Drops &#8211; The Unsung Hero of Direct Marketing’. As well as a case study from Sky, Engage also has a two-page feature on intriguing and [...]]]></description>
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		<title>Olympic First for SMART-Drop</title>
		<link>http://www.smart-drop.co.uk/olympic-first-for-smart-drop/</link>
		<comments>http://www.smart-drop.co.uk/olympic-first-for-smart-drop/#comments</comments>
		<pubDate>Tue, 28 Jun 2011 07:52:01 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.smart-drop.co.uk/?p=385</guid>
		<description><![CDATA[When SMART-Drop won a contract from Surrey County Council to door drop properties in their area with news of the Olympic Cycling Time Trials and Road Race, little did we think that we would become an Olympic Winner! But it certainly looks that way since we haven’t seen any other door drop items featuring the [...]]]></description>
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		<title>Re-defining the SMART-Drop Message</title>
		<link>http://www.smart-drop.co.uk/targeting-door-drops/</link>
		<comments>http://www.smart-drop.co.uk/targeting-door-drops/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 20:38:57 +0000</pubDate>
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		<guid isPermaLink="false">http://www.smart-drop.co.uk/?p=377</guid>
		<description><![CDATA[Just about a year ago, we posted a news article on this website which identified that some of our competitors appeared a little confused by the sub postal sector targeting and distribution proposition provided by SMART-Drop. A year on, we once again find ourselves in a situation of providing the client marketplace with clarification of [...]]]></description>
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		<title>SMART-Drop Recognised as Truly Innovative</title>
		<link>http://www.smart-drop.co.uk/innovative-door-drops/</link>
		<comments>http://www.smart-drop.co.uk/innovative-door-drops/#comments</comments>
		<pubDate>Wed, 25 May 2011 13:22:33 +0000</pubDate>
		<dc:creator></dc:creator>
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		<guid isPermaLink="false">http://www.smart-drop.co.uk/?p=372</guid>
		<description><![CDATA[First it was businesses seeking to get maximum bang for their buck that recognised that SMART-Drop was innovative, now industry experts have awarded SMART-Drop with a major award for innovation. The Direct Marketing Association (DMA) awarded SMART-Drop with the prestigious Northern Lights Innovation Award at a glittering ceremony in Leeds earlier this month. The judges [...]]]></description>
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		<title>London Seminar &#8211; More Door Drop Success</title>
		<link>http://www.smart-drop.co.uk/door-drop-winners/</link>
		<comments>http://www.smart-drop.co.uk/door-drop-winners/#comments</comments>
		<pubDate>Fri, 20 May 2011 10:44:59 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.smart-drop.co.uk/?p=361</guid>
		<description><![CDATA[Nearly 50 delegates attended the latest SMART-Drop seminar in London on May 17th and gave a big thumbs up to SMART-Drop and the door drop industry. Comments included: “Take a half day, to breathe a year’s life into your door drops.” &#8211; Retailer “Great event to understand new technologies in door drop delivery, targeting and [...]]]></description>
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		<title>Door Drop Seminar &#8211; Last Chance Booking</title>
		<link>http://www.smart-drop.co.uk/door-drop-seminar-final-booking/</link>
		<comments>http://www.smart-drop.co.uk/door-drop-seminar-final-booking/#comments</comments>
		<pubDate>Mon, 09 May 2011 09:28:08 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.smart-drop.co.uk/?p=350</guid>
		<description><![CDATA[Our SMART-Drop seminar at RIBA is now just a week away, so this may be your last chance to book a place at the door drop event of the year. Any advertising agency, media planning business or client already using door drops should be there to find out how they can improve their door drop [...]]]></description>
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