The SMART-Drop Concept

SMART-Drop™ is a highly effective, national targeting and distribution tool already proven to be highly effective.

SMART-Drop™ is an exciting targeting and door drop service for local, regional and national campaigns, that will deliver your brand or service’s promotional message or product sample into the hands of exactly the consumers that you want.

SMART-Drop™ uses the combined strengths of the UK solus and shared door drop market to provide an infrastructure that enable users to target door drop activity in units as small as 150-200 households.

This means that SMART-Drop™ can potentially increase the potency of targeting TEN-FOLD. Key client benefits include:

  • REDUCING WASTAGE AND COST TO FULLY OPTIMISE YOUR DOOR DROP CARBON FOOTPRINT
  • SMART-Drop™ targeting is proven to be up to 10 times more powerful than conventional postal sector door drop distribution. You hit more of the homes you want.

INCREASING RETURN on INVESTMENT

  • SMART-Drop™ can cost less than 10% of direct mail (no expensive mailing lists, data management or postage costs). As a result, it delivers unrivalled ROI.
  • SMART-Drop™ minimises competition for the consumer’s attention. It is unaddressed material delivered physically into the hands of the consumer, in their own homes.
  • SMART-Drop™ is a high-integrity distribution method that will not only deliver incredible results, but will also add value to your spend on other media activity – particularly broadcast media.

To find out more, contact us now or call Graham Dodd on 01992 637333 or Chris Roxburgh on 0151 647 5535.